Self-Deception and Objectification: Implications for Patient Care


Even with the best intentions, we can get caught up in believing that our goals as health professionals are more important than our patients’ goals. We run the risk of overlooking their true wants, needs, and emotions. Why does this happen, and how can we always maintain a patient-centered approach? Find out by walking through some common scenarios of self-deception and objectification in a practice and learning how to prevent them. 

Pharmacist Learning Objectives

At the completion of this knowledge-based activity, participants will be able to:

  1. Describe how self-deception can lead to the distortion of how we see one’s self and others.
  2. Describe how self-deception adversely affects our relationships with patients, co-workers, and family.
  3. Differentiate between the Responsive Way and the Resistant Way of Being and their effects on relationships.
  4. List at least two ways to avoid self-deception and see people as people, not as objects.
  5. Discuss all "illegitimate suffering" and victimization occur while in the Resistant Way of Being.
Bruce Berger, PhD, FAPhA
Berger Consulting LLC
Learning Level: Level 1
Track: Community-Based Pharmacy Practice, Pharmacy Management and Professional Leadership
Session Time Slot(s): 
Monday, March 23
10:00 AM - 12:00 PM
Gaylord National Resort - National Harbor 2
ACPE Pharmacist: 0202-0000-20-077-L04-P
CEUs Pharmacist: 0.2
Activity Type: